Director, Marketing

As Joe’s continues its brand evolution led by Creative Director Dani Michelle, this person will play a key role in the brand’s vision. We’re looking for a bold, culturally tuned-in Brand Marketing Director to lead the charge in crafting and executing breakthrough, story-driven campaigns that elevate our brand and resonate deeply with our audience. This role is perfect for a creative marketer who knows how to blend data, intuition, and cultural insight to build marketing moments that drive both connection and conversion.

Key Responsibilities

• Translate business objectives into bold, insight-driven marketing strategies that fuel brand growth and customer loyalty.
• Conceptualize, plan, and execute 360 marketing campaigns—from ideation to launch—across digital, social, print, experiential, and influencer channels.
• Collaborate with celebrity stylist Dani Michelle to co-create content and develop brand narratives that are expressive, style-forward, and emotionally resonant.
• Act as the connective tissue between creative, marketing, and internal teams, overseeing photoshoots, campaign production, and asset development.
• Lead the development of strategic creative briefs to inspire innovative thinking across all departments and creative partners.
• Oversee the brand's social media and influencer marketing strategy, working with an Associate Marketing Manager to scale brand storytelling and grow our digital footprint.
• Partner with internal partners and PR agency to bring integrated, high-impact campaigns to life—especially around key launches and seasonal moments.
• Concept and execute consumer-facing experiences and events that generate buzz, drive engagement, and deepen brand love.
• Spearhead direct mail campaigns in collaboration with agency partners, ensuring timely delivery, brand alignment, and high-performance results.
• Own and manage the brand marketing budget, allocating spend across initiatives to maximize ROI.
• Continuously analyze and optimize campaign performance, using data and feedback loops to inform future strategies.

• Bachelor’s degree in Marketing, Communications, or a related field
• 5–7+ years of marketing experience, ideally with premium, lifestyle, or fashion brands
• Proven track record of delivering innovative campaigns across multiple channels
• Exceptional project management and cross-functional leadership skills
• Strong visual sensibility and creative instincts
• Comfortable working in a fast-paced, culturally relevant environment
• A strategic thinker with an analytical, results-driven mindset

In return, we provide an industry-competitive salary, along with a comprehensive benefits plan (medical, dental, vision) that includes a matching 401(k), Summer Fridays, generous PTO, merchandise discounts, excellent career development opportunities, and a work environment that reflects our industry leadership. Our social impact program, Centric Cares, focuses on volunteerism to make a difference in communities we live and work in and our D&I committee is shaping the future of diversity, equity and inclusion at Centric Brands though workshops, resources and inspiring conversation.

Salary Range: $120,000-140,000

At Joe's/Centric Brands, we believe our people are our greatest asset, and we seek to structure competitive compensation offers to ensure that we are able to attract and retain the best talent. Our job postings include an annual base salary range at the time of employment. The stated base salary range represents our good faith estimate as to what candidates are likely to expect, and we tailor our offers within the range based on several factors, including the selected candidate's educational and professional experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the selection process. Base salary is a part of a total compensation package, which, depending on the position, may also include commission earnings, annual bonus and other Centric Brands sponsored benefit programs.

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Joe's is an Equal Opportunity Employer

Please note that Centric Brands will only reach out to interview, make an offer of employment or conduct onboarding activities for candidates who have applied through our careers site. When interviewing for a position, the candidate experience will include live interaction, such as a video conference or telephone call, with a Recruiter and/or company employee(s). We will never ask for any money or payments from applicants at any point in the recruitment process. Be aware of suspicious recruitment activity. If you think you are a victim of an employment scam, you may contact your local law enforcement agency and/or visit the Federal Trade Commission website here: https://consumer.ftc.gov/articles/job-scams.